National Strategic Planning and Practice: The Case of Thailand's Telecommunications Industry by Liaquat Hossain

Author:Liaquat Hossain [Hossain, Liaquat]
Language: eng
Format: epub
ISBN: 9781138635661
Barnesnoble:
Publisher: Taylor & Francis
Published: 2017-10-30T00:00:00+00:00

Findings of the Influences on the TOT’s TSPP

At the outset, it is important for organisations to understand the internal and external context for responding to environmental changes and uncertainty. The Telecommunications industry is considered to be a rapidly changing one with many uncertainties in government policies, regulations and technological standards. The expansion of a telecommunications network with a lack of insights in the technological standards and foreseeable developments can be very expensive. This calls for, and places a heavy emphasis on the organisations to conduct a thorough investigation of the internal and external environment.

The first interview findings from the Office of Corporate Policy and Planning of the TOT suggests that two areas of environmental factors are most important for the TSPP of the Thai telecommunications industry. The first is the public policy. Office of the Special Senior Advisor indicated that the National Development Plan (NDP) should be coordinated with the other sectoral plans and it is important to have a clear public policy that eventually helps at the organisational level policy formulation. Looking at the case of the Thai telecommunications, it can be argued that there is a mismatch between national and organisational level planning. Evidence suggests that public policy in Thailand is not clearly defined and creates conflict and mismatch among the concernedis observed in Thailand that this stage of their technological development and ‘know how’ has not been reached.

The reasons to considering these factors in the TOT’s TSPP are four fold. The first is that economic trends are an important measure for the demand for basic telephony and other value added services forecasting. The second is that the technology trend was considered because of the rapid technological advancement, the decrease in the cost of services offering, and most importantly, the standards that are to be adopted for the Thai telecommunications industry. The third is that the TOT is a SOE and is obliged to fulfil the national interests and goals. In this regard, public policy is very important to the TOT’s TSPP. The last is the competition, because Thailand will allow competition in the telecommunications market in the near future, and it is important for the TOT to prepare well in advance for this event.

Figure 5.8 A Framework of the Procedure Laid Down of the TSPP in the Thai Telecommunications Industry

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